Every day counts before launch
If you’re waiting until the listing goes live to start marketing, you’re already behind.
In today’s slower market, how you launch matters more than ever. A strong listing launch creates momentum, earns seller trust, and drives early buyer interest – which can mean faster offers and less time on the market.
Use this step-by-step timeline to go from “Just Listed” to Just Sold – with less stress and more confidence.
📅 1–2 weeks before listing: prep like a pro
The best launches are never rushed.
Start preparing at least one week – ideally two – before you plan to go live.
✅ Schedule Photography and Social Media Walkthrough Video to build early buzz
✅ Add services like Twilight, Virtual Staging, or a Premium Property Website
✅ Coordinate prep with Stagers, Landscapers, and Cleaners
✅ Align timing with your seller so everything looks its best on media day
📌 Ruum Tip: Booking early gives you first pick of appointment slots, avoids seller reschedules, and ensures time for editing and review.
📋 Day before appointment: final prep + handoff
The media day is almost here – but your prep isn’t quite done yet.
Use the day before your appointment to double-check that everything is ready for a smooth, hands-off session:
✅ Ensure the home is clean, staged, and fully photo-ready
✅ Remove personal items, clutter, cars from the driveway, and visible trash bins
✅ Confirm access instructions (lockbox, code, or key) are shared with the support team
✅ Send any specific photo or video notes in advance via email—our team prefers not to have clients on-site unless absolutely needed
📌 Ruum Tip: Thoughtful prep and clear notes make all the difference. Let your visuals do the talking while you stay focused on your next deal.
Check the corners. Clear the counters.
(Perfect for sellers, assistants, and the last-minute scramble.)
🎥 Media day: capture the behind-the-scenes
Today’s the day your listing comes to life. While our team handles the photography and video appointment, you can use this moment to build early buzz – without interrupting the flow.
✅ Stop by briefly to grab a few phone shots or video clips from a respectful distance
✅ Film a quick “Behind the Scenes” Story or Reel as the team sets up
✅ Caption it with something like: “Prepping this beauty for market 👀”
✅ Show your seller that you go above and beyond – even before it’s live
✅ Double-check that property access is still working smoothly (lockboxes can be tricky)
✅ Let the photographer know if you’re on-site to avoid accidentally being caught in walkthrough or aerial footage
📌 Ruum Tip: Stay hands-off, but visible. A 15-second story builds buzz while we focus on the visuals that sell.
⏱ 1–3 business days: media delivery
Once your appointment is complete, your visuals are on their way. Most services are delivered within 1–3 business days, with core photography typically arriving the next business day by 2pm.
✅ Review photos or preview links as soon as they arrive
✅ Request revisions right away to avoid delays
✅ Start prepping your MLS listing and marketing materials
📌 Ruum Tip: Turnaround times vary by service. Videos, virtual staging, and some floorplans take 2–4 business days. We’ll keep you posted as each one is ready.
📣 1–3 days before market: start the buzz
Don’t wait for MLS to get attention. Use this window to build anticipation.
✨ Post sneak peeks on Instagram or Facebook using a hero photo or reel
✨ Share a neighborhood highlight or behind-the-scenes teaser
✨ Email your buyer list or co-agents with a “coming soon” preview
✨ Send your Premium Property Website to the seller to show your marketing
🎯 Agent Bonus Tip: Let your seller know they can start sharing your teaser post for even more reach.
🚀 Market day: go live and promote
MLS goes live – but your marketing isn’t done.
✅ Update the MLS listing with all media links
✅ Share your walkthrough video to your feed and Stories
✅ Tag the location and use community-specific hashtags
✅ Send a showing reminder to your contacts
This is your maximum visibility window. Don’t miss the opportunity to ride the algorithm wave with fresh content.
🔁 After the launch: keep the momentum going
Once your listing is live, don’t go quiet. The first few days are important – but ongoing exposure can turn browsers into buyers.
Here are a few simple ways to keep your listing top of mind:
📹 Repost your Walkthrough Video with a fresh caption or trending audio
📸 Create a “Photo Tour” carousel using 5–7 standout listing photos
🏡 Highlight key features one at a time (“Check out this dreamy kitchen!”)
🔁 Reshare the Premium Property Website weekly in your Stories
💬 Post a seller quote or staging tip to keep the content feeling personal
📌 Ruum Tip: Don’t be afraid to repeat yourself. Your audience isn’t seeing every post. Keep showing up—especially while it’s still active.
🏁 Sold? keep the momentum – and your brand – going
Congrats on the closing! But your marketing moment isn’t over.
A strong post-sale presence helps position you for the next listing and keeps you top of mind with your followers and sphere. Here’s how to keep the flywheel spinning:
✅ Share a “Just Sold” post with your favorite photo or video clip
✅ Use the same reel or walkthrough with a celebratory caption
✅ Add a testimonial or seller quote if available
✅ Remind your audience: “Want results like this? Let’s talk.”
📌 Ruum Tip: One media day can fuel multiple posts—before, during, and after the sale. Keep building your brand with the content you already have.
One media day. Weeks of marketing.
From scroll-stopping first impressions to post-sale proof – your listing content should do more.
