Professional photography isn’t a “nice-to-have” anymore – it’s the difference between a scroll-past and a showing request. No surprise, then, that 87% of buyers say listing photos are the most useful part of an online search, and listings with pro images sell 32% faster and for up to $11,000 more.
Here are five common mistakes that sink a property’s first impression – plus the quiet precision built into every Ruum Media shoot to make sure they never show up on your listing.
1. Lines Matter
The Mistake: Warped walls and crooked doorways
The Fix: Perfectly straight verticals, every single time
We level every shot in-camera using pro gear, then fine-tune perspective in post-production. No leaning frames, no skewed edges – just clean, architecturally correct images that feel as solid as the home itself.
2. Let There Be (Natural) Light
The Mistake: Harsh glare, blown-out windows, or dark corners
The Fix: Soft, even lighting that feels inviting
Our editors blend multiple exposures using flash and ambient light to preserve natural window views while keeping interiors bright and balanced. The result? Scroll-stopping images with no guessing required.
3. Clarity Over Clutter
The Mistake: Distracting details that pull focus
The Fix: Guided prep + thoughtful styling
We prep our agents and tidy as we shoot. Every frame is composed with intention – removing clutter, hiding cords, and positioning items to create space and flow. Your listing shines, not the laundry pile.
4. Edits You Can Trust
The Mistake: Overdone photos that feel fake
The Fix: Clean, honest editing that enhances without exaggerating
We enhance what’s already beautiful – true-to-life color, clean lines, and natural contrast. Our editors follow strict MLS-safe editing guidelines and a final quality check so your images always reflect the real thing.
5. Shoot With Strategy
The Mistake: Missing the shot that sells
The Fix: A visual plan that highlights what buyers want
We don’t just take photos – we shape the story. Each shoot is mapped to include hero shots, standout features, and visual flow. From curb appeal to detail close-ups, we capture what buyers are looking for – before they know to ask.
Consider It Done.
Mistake-free listings aren’t just luck – they’re the result of a process built around quality, clarity, and results.
That’s what we deliver. Every shoot. Every time.
Book your next listing with Ruum Media and make every impression count.
