You can charm clients at an open house, calm nerves during a tough inspection, and negotiate like a pro. But when the camera turns on, everything suddenly feels… different.
You’re not alone. Even the most confident agents can feel awkward, stiff, or self-conscious on camera — especially when it comes to social media videos. The good news? Being great with people already means you have everything you need to be great on video, too. You just need to shift how you think about it.
Here’s how to go from camera-shy to camera-confident — without losing what makes you, you.
1. Talk to One Person – Not the Internet
Forget about “the audience.” Imagine you’re talking to one person — your favorite client, your mentor, or even that friend who’s always asking you real estate questions. When you picture a real conversation instead of a performance, your tone instantly relaxes, and your natural warmth takes over.
2. Keep It Conversational – Not Perfect
You don’t need a script. You need a story.
If you fumble a word or pause mid-thought, it’s okay — it’s human. The agents who connect most on camera aren’t flawless; they’re authentic. Think about it like an open house chat, not a presentation. People don’t expect perfect; they expect real.
3. Start Small (Stories Count!)
You don’t have to jump straight into a full production video. Start with short Instagram or Facebook Stories — 15 to 30 seconds — where the stakes are low and the content disappears after a day. Every time you post, your confidence grows. Before long, you’ll be ready for full property tours, tips, and market updates without breaking a sweat.
4. Use Prompts – Not Scripts
Instead of memorizing lines, jot down 3–5 bullet points.
Example:
- Market update
- Quick tip for first-time buyers
- Funny showing story
Then hit record and talk through them. You’ll sound natural — like you always do with clients — instead of rehearsed.
5. Focus on Energy – Not Looks
Here’s the secret: people don’t remember how you look, they remember how you make them feel. Energy sells. Smile a little more than usual, lean in slightly, and imagine your listener nodding along. Confidence reads better on camera than perfection ever could.
6. Reframe the Nerves
That rush you feel before you hit record? It’s the same adrenaline that helps you nail a listing presentation or negotiate an offer. You’re not nervous — you’re energized. Channel that excitement into passion for your message.
7. Remember: You’re Building Connection – Not Creating a Movie
Your videos don’t need to be cinematic masterpieces. They need to connect. Every clip that helps a client feel informed, reassured, or inspired does its job. Let go of perfection — your authenticity is your marketing superpower.
Final Thoughts
Video just lets you do it at scale.
So take a deep breath, smile, and hit record. You’ve got this — and when you’re ready to elevate your video marketing, Ruum Media is here to make sure your story looks as good as it sounds.
