The slowdown is real – so is the opportunity
Real estate is moving slower in many areas right now, but that doesn’t mean your listings have to sit. When buyers are hesitant and inventory lingers, standout marketing becomes your best asset. The good news? A well-marketed listing doesn’t just sit prettier – it sells faster and more confidently.
At Ruum Media, we see it every day: agents who lean into high-quality visuals and storytelling continue to generate showings – even in tough markets.
Here’s how to keep your listings moving when others stall.
1. Lead with visuals that stop the scroll
If buyers aren’t rushing to schedule tours, they’re definitely browsing online. That first impression? It’s everything.
- Use professional photography that pops in MLS feeds
- Add twilight or luxury vignettes to stand out from cookie-cutter listings
- Don’t forget your hero image – this is your billboard
📌 Listings with pro media get 61% more views and 47% higher asking prices.
(Source: NAR + RISMedia)
2. Tell a story buyers can see themselves in
Buyers want more than square footage. They want to imagine their lives in the home. That’s where media becomes magic.
- Wide-Framed Walkthrough Videos guide buyers through the layout
- Social Media Reels reach new eyes where buyers already scroll
- Luxury Vignettes highlight the moments that make a home feel special
🎥 73% of sellers say they are more likely to list with an agent who offers video. & 51% of buyers find video very useful in their home search.
(Source: NAR 2023 Home Buyers and Sellers Report)
3. Target your traffic with smart refreshes
If a listing’s been sitting, don’t drop the price – refresh the content:
- Swap in twilight edits for a more dramatic lead image
- Add a walkthrough video or community highlight reel
- Stage digitally with Virtual Staging or Decluttering to reach new demographics
- Pair it with a Premium Property Website to send to your seller as proof of your effort
🧠 Re-marketing with fresh media repositions a home without reducing value.
4. Build momentum before day one
Getting media early gives you time to build buzz.
- Use teasers from your photo shoot to create pre-listing social posts
- Share neighborhood shots to sell the lifestyle
- Show the story before the listing hits MLS
Agents using a Listing Launch Timeline with layered media have faster days-on-market and happier sellers.
(We can help with that.)
5. Partner with a media team that gets it
At Ruum, we’re not just button-pushers. We’re your behind-the-scenes marketing team. We know how to make a listing shine- and we do it quickly, beautifully, and with purpose.
If you’re ready to out-market your competition instead of underpricing your listing, let’s shoot.
