In today’s market, the first showing happens on a screen.
Today’s Reality
In today’s market, homes aren’t flying off the shelf like they used to. Buyers are pickier, showings are down, and listings are sitting longer – unless the marketing stands out. The fastest way to move someone from casual scrolling to scheduling a showing?
Video.
Whether it’s a cinematic walkthrough or a scroll-stopping reel, video is the single most effective way to drive attention, create emotional urgency, and get feet through the front door.
Why Video is the New Open House
Shorter attention spans. Higher buyer expectations. Fewer in-person viewings.
Modern buyers want to feel a home before they ever step inside. Video delivers:
- Movement
- Mood
- Scale
- Flow
It builds connection in seconds – and in a market where buyers are hesitant and sellers want to see effort, video proves your value.
The Dual Approach That Works
Vertical Social Media Videos (9:16)
These are your scroll-stoppers.
Designed for Reels, TikToks, and Facebook Stories, vertical video grabs attention where your buyers are already browsing.
✅ Best for:
- Eye-catching intros
- Feature highlights (kitchens, views, backyards)
- Quick walkthroughs
- Neighborhood teasers
- Agent-branded intros and outros
📌 Bonus: These videos are algorithm gold. They get prioritized across platforms and help you reach beyond your current followers.
Wide-Frame Cinematic Walkthroughs (16:9)
These are your full storytellers.
Built for YouTube, property websites, and MLS where buyers want more than a glimpse—they want a guided experience.
✅ Best for:
- Full home tours
- Brand-building agent features
- Luxury listings
- Out-of-area buyers who need the full picture
📌 Pro Tip: YouTube is the second-largest search engine in the world. Don’t underestimate where your walkthrough video might show up.
Don’t Skip Video – Even if the Budget’s Tight
Not every listing has a big marketing budget. But skipping video altogether costs you visibility.
If you can only do one thing – do something with movement.
On a tight budget?
- A simple slideshow reel with listing photos and text still boosts reach
- Film quick clips on your phone while we’re on-site
- Reuse vertical cuts from your pro video as Instagram reels
- Share BTS shots of staging or prepping to build anticipation
When budget allows:
- Invest in a cinematic wide-frame walkthrough for MLS, websites, and YouTube
- Pair it with a pro-edited vertical reel for social reach
- Let your media work across platforms, even long after the home sells
📌 Ruum Tip: ROI doesn’t require overcomplication. Movement = visibility = showings.
The ROI You Can Actually See
💥 403% more inquiries on listings with video
📉 Faster sales – less time on market = less pressure on price
📲 More reach on social, thanks to video-favoring algorithms
🧠 Stronger brand recognition – video positions you as a pro who’s marketing smart
In a market where listings linger, video sells the lifestyle, not just the square footage. And that difference gets results.
From Click to Contract
The right mix of vertical and wide-frame video transforms your marketing from static to magnetic.
- Social media draws them in
- Cinematic video builds trust and connection
- Together, they turn scrolling into showings – and clicks into closings
At Ruum Media, we produce both – designed to showcase your listings and your personal brand in every frame.
Ready to turn views into showings?
